LULA.XYZ is an award-winning  multidisciplinary artist and entrepreneur working at the intersection of theatre, music and technology. She is the founder of With Spice and OommoO the digital-facing platform  Her work has been described as ‘the future of new storytelling’ receiving an Oram award for innovative in sound, received multiple awards for her theatrical anthology series I AM and is gaining recognition for her innovation and cultural impact. I AM – One of many (Summerhall, Underbelly, Glastonbury), I AM – A Walking Universe (Summerhall, Underbelly)

Other theatre credits include: Punk Alley (Southbank Centre), Parakeet (Boundless Theatre), Rapunzel (Wicked Productions), Journeys Beyond (Eclipse Theatre). She has created the audio/visual installation Everyone is a Storyteller (Upswing) and North Star Fading (Positive Negative) which was nominated for an Inspiration award. Her film credit is the title role of Semret (Cinedokki), winner of Best Narrative Feature Award at Montreal International Black Films Festival and official selection of Locarno Film Festival.